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Mina Shoaib was born in Lahore, Pakistan and is currently based in Los Angeles.


Experience
→ Freelancer, present
     Art Director & Design — Los Angeles, CA
→ Uninterrupted, 2022 - 2024
     Art Director — Los Angeles, CA
→ Vox Media, 2019 - 2022
     Senior Brand Designer — New York, NY
→ adidas, 2019
     Freelance Brand Designer — Portland, OR  
→ Urban Outfitters, 2017 - 2019
     Digital Designer — Philadelpha, PA
→ Day One Agency, 2017
     Freelance Designer — Los Angeles, CA
→ MullenLowe, 2017
     Freelance Designer — Los Angeles, CA

Clients
→ adidas
→ Nike
→ Acura
→ Causebox
→ All True
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

Education
→ CalArts, 2013-2017
     BFA, Graphic Design — Los Angeles, CA

Connect
→ Email
→ Instagram

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Highlighting the narratives of young trans athletes is crucial in advocating for their rights. It humanizes them, amplifies their voices, and allows them to be seen as kids rather than political subjects. As part of our guerrilla campaign during the All Star Weekend, we engaged with 11 young trans athletes from across the country. They shared their love for sports, discussed the sense of community, friendships, acquired skills, and more. Through a visual celebration using collage and photography, we projected their stories outside the arena.

Our objective was clear: challenge lawmakers, Utah citizens, and All-Star Weekend attendees with a straightforward message—Don't play scared.

The visual approach struck a balance, portraying the youthfulness and the role of these children while maintaining a serious tone to emphasize the gravity of these issues for the future of trans kids.

Writer Reed Jackson
Animator Kieran Hetznecker
Project Manager Lauren Chandler
Creative Director Andy Furgeson