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Mina Shoaib was born in Lahore, Pakistan and raised in Los Angeles. Mina uses graphic design as a medium to relay unheard narratives in various communities and cultures. Applying design thinking along with cultural research to create work that pushes for growth within communities.

Selected Works
 → Saga, Publication
→ The Glass Helmet Experience, Video Series
→ Love Is, Campagin
→ Code Conference, Experiential Design
→ Normalize This, Podcast
→ UO Summer 2019, Marketing
→ UO Spring 2019, Marketing
→ UO Holiday 2018, Marketing
→ UO Women’s, Marketing 
→ Samaaj, Website
→ Eater Wine Club, Branding  
 → Trope, Publication
→ Din-i Ilahi, Typeface 
→ NY Mag Holiday Campagin, Marketing  
→ Archive
Experience
→ Vox Media, 2019 - current
     Senior Brand Designer — New York, NY
→ adidas, 2019
     Freelance Brand Designer — Portland, OR  
→ Urban Outfitters, 2017 - 2019
     Digital Designer — Philadelpha, PA
→ Day One Agency, 2017
     Freelance Digital Designer — Los Angeles, CA
→ MullenLowe, 2017
     Freelance Graphic Designer — Los Angeles, CA
Clients
→ Causebox
→ adidas
→ Nike
→ Acura
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

Education
→ CalArts, 2013-2017
     BFA, Graphic Design — Los Angeles, CA

Connect
→ Email
→ Instagram


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Code is an annual invitation only conference that attracts the hottest names in tech. Kara Swisher has fostered ground breaking interviews on the Red Chair. This year, we elevated the chair to an icon status as a core element of the visual brand, allowing us to stay true to the brand but gradually uncouple it from Recode and give it a fresh new facelift. Combining the icon of the red chair with the mantra “It happens at Code”, we created new vitality to the brand and a memorable framework for future conferences.

Website

Collaboration with Alex Medina
Design director Georgia Cowley