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Mina Shoaib was born in Lahore, Pakistan and raised in Los Angeles. Mina uses graphic design as a medium to relay unheard narratives in various communities and cultures. Applying design thinking along with cultural research to create work that pushes for growth within communities.

Selected Works
 → Saga, Publication
→ Code Conference, Experiential Design
→ UO Summer 2019, Marketing
→ UO Spring 2019, Marketing
→ UO Holiday 2018, Marketing
→ UO Women’s, Marketing 
→ Samaaj, Website
→ Eater Wine Club, Branding  
 → Trope, Publication
→ Din-i Ilahi, Typeface 
→ NY Mag Holiday Campagin, Marketing  
→ Archive
Experience
→ Vox Media, 2019 - current
     Senior Brand Designer — New York, NY
→ adidas, 2019
     Freelance Brand Designer — Portland, OR  
→ Urban Outfitters, 2017 - 2019
     Digital Designer — Philadelpha, PA
→ Day One Agency, 2017
     Freelance Digital Designer — Los Angeles, CA
→ MullenLowe, 2017
     Freelance Graphic Designer — Los Angeles, CA
Clients
→ Causebox
→ adidas
→ Nike
→ Acura
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

Education
→ CalArts, 2013-2017
     BFA, Graphic Design — Los Angeles, CA

Connect
→ Email
→ Instagram


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Eater launched its very first consumer product, Eater Wine Club, the aim of the club was to identify the hottest restaurants across the country and work with the sommelier to create a tangible product: a monthly wine club delivered right to the door of our audience.

The brand language reflects Eater while creating a bespoke identity that stands out in the world of wine. The goal was to create something loud, vibrant, and playful that represented the Eater brand.

Website

Design Director, Georgia Cowley