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Mina Shoaib was born in Lahore, Pakistan and is currently based in New York City.


Experience
→ Joan, 2024- present
     Associate Creative Director — New York, NY
→ Fulwell, 2022 - 2025
    Associate Creative Director — Los Angeles, CA
→ Vox Media, 2019 - 2022
     Senior Brand Designer — New York, NY
→ adidas, 2019
     Freelance Brand Designer — Portland, OR  
→ Urban Outfitters, 2017 - 2019
     Digital Designer — Philadelpha, PA
→ Day One Agency, 2017
     Freelance Designer — Los Angeles, CA
→ MullenLowe, 2017
     Freelance Designer — Los Angeles, CA

Clients
→ adidas
→ Nike
→ eBay
→ Gatorade 
→ Google
→ Acura
→ Causebox
→ All True
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

Education
→ CalArts, 2013-2017
     BFA, Graphic Design — Los Angeles, CA

Connect
→ Email
→ Instagram

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Eater launched its very first consumer product, Eater Wine Club, the aim of the club was to identify the hottest restaurants across the country and work with the sommelier to create a tangible product: a monthly wine club delivered right to the door of our audience.

The brand language reflects Eater while creating a bespoke identity that stands out in the world of wine. The goal was to create something loud, vibrant, and playful that represented the Eater brand.

Website

Design Director, Georgia Cowley