The Nike Golf system is a modular system crafted to establish a distinctive and ownable brand identity
within the market.
Our design system is built on a foundation inspired by a golf scorecard grid, anchoring us firmly in the sport while providing the flexibility needed for a dynamic system. It incorporates a range of elements to craft expressions that span from subtle to bold.
By leveraging classic design principles—such as hierarchy, scale, repetition, and contrast—the system adapts seamlessly to meet a range of needs.
Designed on a spectrum of light, medium, and heavy, it offers the creative freedom to develop the ideal asset for any context.
Art Direction & Design Mina Shoaib & Bari Schechter
Design Support Seamus Conway
Photographer Marcus Smith
Creative Director Justin Joo
Global Creative Director Matt Comer
Our design system is built on a foundation inspired by a golf scorecard grid, anchoring us firmly in the sport while providing the flexibility needed for a dynamic system. It incorporates a range of elements to craft expressions that span from subtle to bold.
By leveraging classic design principles—such as hierarchy, scale, repetition, and contrast—the system adapts seamlessly to meet a range of needs.
Designed on a spectrum of light, medium, and heavy, it offers the creative freedom to develop the ideal asset for any context.
Art Direction & Design Mina Shoaib & Bari Schechter
Design Support Seamus Conway
Photographer Marcus Smith
Creative Director Justin Joo
Global Creative Director Matt Comer
