︎

Mina Shoaib was born in Lahore, Pakistan and is currently based in Los Angeles.


Experience
→ Freelancer, present
     Art Director & Design — Los Angeles, CA
→ Uninterrupted, 2022 - 2024
     Art Director — Los Angeles, CA
→ Vox Media, 2019 - 2022
     Senior Brand Designer — New York, NY
→ adidas, 2019
     Freelance Brand Designer — Portland, OR  
→ Urban Outfitters, 2017 - 2019
     Digital Designer — Philadelpha, PA
→ Day One Agency, 2017
     Freelance Designer — Los Angeles, CA
→ MullenLowe, 2017
     Freelance Designer — Los Angeles, CA

Clients
→ adidas
→ Nike
→ Acura
→ Causebox
→ All True
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

Education
→ CalArts, 2013-2017
     BFA, Graphic Design — Los Angeles, CA

Connect
→ Email
→ Instagram

︎

 
The Glass Helmet Experience, a joint venture by Uninterrupted and The Athletic, cleverly utilizes a transparent helmet as a distinctive portal into the inner realms of athletes. Each episode features candid discussions with prominent 2023 NFL Draft prospects highlighted in this year's Beast Draft Guide—namely, Josh Downs, Jordan Battle, Dorian Thompson-Robinson, Isaiah Bolden, and Mitchell Agude. Together, they peel away the layers of their identities and aspirations, standing at the precipice of a life-altering moment.

I played a key role in shaping an environment characterized by tranquility and warmth, creating a space where athletes feel empowered to unveil their true selves. This was complemented by a graphic language that authentically mirrored the concept and format. 

Writer Myles Andrews-Duve
Project Manager John Chiles
Director Yukatan
BTS Photography Dana Green
Creative Director Gerardo Ortiz