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Mina Shoaib was born in Lahore, Pakistan and is currently based in New York City.


Experience
→ Joan, 2024- present
     Associate Creative Director — New York, NY
→ Fulwell, 2022 - 2025
    Associate Creative Director — Los Angeles, CA
→ Vox Media, 2019 - 2022
     Senior Brand Designer — New York, NY
→ adidas, 2019
     Freelance Brand Designer — Portland, OR  
→ Urban Outfitters, 2017 - 2019
     Digital Designer — Philadelpha, PA
→ Day One Agency, 2017
     Freelance Designer — Los Angeles, CA
→ MullenLowe, 2017
     Freelance Designer — Los Angeles, CA

Clients
→ adidas
→ Nike
→ eBay
→ Gatorade 
→ Google
→ Acura
→ Causebox
→ All True
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

Education
→ CalArts, 2013-2017
     BFA, Graphic Design — Los Angeles, CA

Connect
→ Email
→ Instagram

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For WNBA All-Star Weekend, we transformed fan passion into interactive experiences that brought the future of basketball to life with Google.

Across a series of immersive activations in Indianapolis, fans could get drafted to their favorite WNBA team, use AI to design their own Orange Carpet looks, and step onto the court to test their skills. Powered by Google Pixel and Google Search, each experience showcased how Google's AI tools help fans create, discover, and participate in the moments they love. With top WNBA stars like A'ja Wilson joining the experience, fans also had the chance to connect with the game through one of its biggest icons.

By turning All-Star dreams into hands-on experiences, we showed that with Google, the future of fandom isn't something you just watch—it's something you get to be a part of.

Visual Lead Mina Shoaib 
Art Direction Eric Rogers 
Writer Kaylin Ranges
Production Design  Seamus Conway
Creative Direction Chris James & Dominic Cooper
Event Producer Collin Bean