Mina Shoaib was born in Lahore, Pakistan and raised in Los Angeles. Mina uses graphic design as a medium to relay unheard narratives in various communities and cultures. Applying design thinking along with cultural research to create work that pushes for growth within communities.

Selected Works
Saga, Publication
UO Summer 2019, Marketing
UO Spring 2019, Marketing
UO Holiday 2018, Marketing
UO Women’s, Marketing 
Samaaj, Website
Trope, Publication
Din-i Ilahi, Typeface 
→ Archive


Vox Media, 2019 - current
     Senior Brand Designer New York, NY
adidas, 2019
     Freelance Brand Designer Portlland, OR  
Urban Outfitters, 2017 - 2019
     Digital Designer Philadelpha, PA

Day One Agency, 2017
     Freelance Digital Designer Los Angeles, CA

MullenLowe, 2017
     Freelance Graphic Designer Los Angeles, CA

→ adidas
→ Nike
→ Acura
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

→ CalArts, 2013-2017
     BFA, Graphic Design Los Angeles, CA




An assortment of assets from the Urban Outfitters Digital Holiday 2018 campaign.
Designer: Mina Shoaib | Art Directors: Victoria May & Kevin McGuiness | Executive Creative Director: Matt Owens

App Loading Screens, Holiday 2018

Hoiday Logo, Holiday 2018

Promotions, Holiday 2018