Nike's latest collection, "What Are You Working On?" delves into the ongoing projects unfolding globally as athletes embark on journeys within and beyond their respective sports.
Visually, the show embraces the "work in progress" theme, employing two distinct typographic approaches that converge to form the logo type. Through dynamic animation, we intricately narrate the unfolding narrative of ongoing work and progress.
Visually, the show embraces the "work in progress" theme, employing two distinct typographic approaches that converge to form the logo type. Through dynamic animation, we intricately narrate the unfolding narrative of ongoing work and progress.
