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Mina Shoaib was born in Lahore, Pakistan and is currently based in New York City.


Experience
→ Joan, 2024- present
     Associate Creative Director — New York, NY
→ Fulwell, 2022 - 2025
    Associate Creative Director — Los Angeles, CA
→ Vox Media, 2019 - 2022
     Senior Brand Designer — New York, NY
→ adidas, 2019
     Freelance Brand Designer — Portland, OR  
→ Urban Outfitters, 2017 - 2019
     Digital Designer — Philadelpha, PA
→ Day One Agency, 2017
     Freelance Designer — Los Angeles, CA
→ MullenLowe, 2017
     Freelance Designer — Los Angeles, CA

Clients
→ adidas
→ Nike
→ eBay
→ Gatorade 
→ Google
→ Acura
→ Causebox
→ All True
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

Education
→ CalArts, 2013-2017
     BFA, Graphic Design — Los Angeles, CA

Connect
→ Email
→ Instagram

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eBay Live isn’t just about buying something — it’s about the moment you feel something is yours before it’s even yours.

To launch eBay Live in the US and UK, we created a campaign that captures the obsession, tension, and thrill of the live bid. As the stakes rise, the world around our characters transforms, pulling them deeper into the experience.

Through cinematic camera movement, surreal VFX, and immersive sound design, we created a heightened world where every bid feels bigger, faster, and more personal.

The campaign explored eBay Live across fashion, trading cards, and collectibles — bringing each community’s unique passion and energy to life.

Directors Novemba
Director of Photography Pat Aldinger
Art Direction Mina Shoaib & Parker Lee
Writers Kelsey Farman & Charlie Higgins
Creative Director Tim Kang
Group Creative Director Kara Coyle & Craig Love
Production James Lawson and Jordin Rocchi
Stylist Ellie Walker