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Mina Shoaib was born in Lahore, Pakistan and is currently based in New York City.


Experience
→ Joan, 2024- present
     Associate Creative Director — New York, NY
→ Fulwell, 2022 - 2025
    Associate Creative Director — Los Angeles, CA
→ Vox Media, 2019 - 2022
     Senior Brand Designer — New York, NY
→ adidas, 2019
     Freelance Brand Designer — Portland, OR  
→ Urban Outfitters, 2017 - 2019
     Digital Designer — Philadelpha, PA
→ Day One Agency, 2017
     Freelance Designer — Los Angeles, CA
→ MullenLowe, 2017
     Freelance Designer — Los Angeles, CA

Clients
→ adidas
→ Nike
→ eBay
→ Gatorade 
→ Google
→ Acura
→ Causebox
→ All True
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

Education
→ CalArts, 2013-2017
     BFA, Graphic Design — Los Angeles, CA

Connect
→ Email
→ Instagram

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Fashion in New York isn't static—it's lived between destinations. For eBay, we built a campaign around those fleeting moments, capturing the city's most recognizable local spots through a constantly moving lens.

Our cast was made up of authentically stylish New Yorkers discovered through street casting, bringing a genuine sense of individuality to every frame. Rather than directing performances, the camera slipped into their world, capturing moments that felt observed instead of staged. The result blurred the line between fashion photography and documentary, revealing a version of New York that felt effortless, honest, and unmistakably real.

Art Direction Mina Shoaib
Photographer Emmie America
Creative Director Theo Gibbson
Group Creative Director Kara Coyle
Writer Kelsey Farman
Production Jenn Fortune, Alexander Payson, Jordin Rocchi
Stylist Haley Wollens
Hair Joey George
Makeup Jezz Hill
Retouchers Emmie America + Marion Liang