Mina Shoaib was born in Lahore, Pakistan and raised in Los Angeles. Mina uses graphic design as a medium to relay unheard narratives in various communities and cultures. Applying design thinking along with cultural research to create work that pushes for growth within communities.

Selected Works
Saga, Publication
→ The Glass Helmet Experience, Video Series
Love Is,
Code Conference,
Experiential Design
Normalize This, 
UO Summer 2019,
UO Spring 2019, Marketing
UO Holiday 2018, Marketing
UO Women’s, Marketing 
Samaaj, Website
→ Eater Wine Club, Branding  
Trope, Publication
Din-i Ilahi, Typeface 
NY Mag Holiday Campagin, Marketing  
→ Archive


Vox Media, 2019 - current
     Senior Brand Designer New York, NY
adidas, 2019
     Freelance Brand Designer Portland, OR  
Urban Outfitters, 2017 - 2019
     Digital Designer Philadelpha, PA
Day One Agency, 2017
     Freelance Digital Designer Los Angeles, CA
MullenLowe, 2017
     Freelance Graphic Designer Los Angeles, CA
→ Causebox
→ adidas
→ Nike
→ Acura
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

→ CalArts, 2013-2017
     BFA, Graphic Design Los Angeles, CA




“Samaaj” translating to “understand” is an exploration of South Asian identity in a post 9/11 America. In a world where the terms “Muslims” and “Islam” have been villainized with media’s rhetoric and in turn created an un-nurturing place for many who fall anywhere in the spectrum of those identities. Samaaj is a website that creates necessary dialogue among the diasporic community to understand the contemporary culture in the US for South Asians.

Through various conversations held with a diverse group from the South Asian community. A visual archive was built to showcase the individuality of each narrative that was held together by the common thread. Samaaj attempts to create a safe space for members of the diaspora to discuss their experiences in a post 9/11 America while creating a place for those outside of the community to come and understand an unbiased view of our identities.