Mina Shoaib was born in Lahore, Pakistan and is currently based in Los Angeles.


Experience
Freelancer, present
     Art Director & Design Los Angeles, CA
Uninterrupted, 2022 - 2024
     Art Director Los Angeles, CA
Vox Media, 2019 - 2022
     Senior Brand Designer New York, NY
adidas, 2019
     Freelance Brand Designer Portland, OR  
Urban Outfitters, 2017 - 2019
     Digital Designer Philadelpha, PA
Day One Agency, 2017
     Freelance Designer Los Angeles, CA
MullenLowe, 2017
     Freelance Designer Los Angeles, CA

Clients
→ adidas
→ Nike
→ Acura
→ Causebox
→ All True
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

Education
→ CalArts, 2013-2017
     BFA, Graphic Design Los Angeles, CA

Connect

Email
Instagram


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“Samaaj” translating to “understand” is an exploration of South Asian identity in a post 9/11 America. In a world where the terms “Muslims” and “Islam” have been villainized with media’s rhetoric and in turn created an un-nurturing place for many who fall anywhere in the spectrum of those identities. Samaaj is a website that creates necessary dialogue among the diasporic community to understand the contemporary culture in the US for South Asians.

Through various conversations held with a diverse group from the South Asian community. A visual archive was built to showcase the individuality of each narrative that was held together by the common thread. Samaaj attempts to create a safe space for members of the diaspora to discuss their experiences in a post 9/11 America while creating a place for those outside of the community to come and understand an unbiased view of our identities.