Mina Shoaib was born in Lahore, Pakistan and raised in Los Angeles. Mina uses graphic design as a medium to relay unheard narratives in various communities and cultures. Applying design thinking along with cultural research to create work that pushes for growth within communities.

Selected Works
Saga, Publication
Code Conference, Experiential Design
UO Summer 2019,
UO Spring 2019, Marketing
UO Holiday 2018, Marketing
UO Women’s, Marketing 
Samaaj, Website
→ Eater Wine Club, Branding  
Trope, Publication
Din-i Ilahi, Typeface 
NY Mag Holiday Campagin, Marketing  
→ Archive


Vox Media, 2019 - current
     Senior Brand Designer New York, NY
adidas, 2019
     Freelance Brand Designer Portland, OR  
Urban Outfitters, 2017 - 2019
     Digital Designer Philadelpha, PA
Day One Agency, 2017
     Freelance Digital Designer Los Angeles, CA
MullenLowe, 2017
     Freelance Graphic Designer Los Angeles, CA
→ Causebox
→ adidas
→ Nike
→ Acura
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

→ CalArts, 2013-2017
     BFA, Graphic Design Los Angeles, CA




“Samaaj” translating to “understand” is an exploration of South Asian identity in a post 9/11 America. In a world where the terms “Muslims” and “Islam” have been villainized with media’s rhetoric and in turn created an un-nurturing place for many who fall anywhere in the spectrum of those identities. Samaaj is a website that creates necessary dialogue among the diasporic community to understand the contemporary culture in the US for South Asians.

Through various conversations held with a diverse group from the South Asian community. A visual archive was built to showcase the individuality of each narrative that was held together by the common thread. Samaaj attempts to create a safe space for members of the diaspora to discuss their experiences in a post 9/11 America while creating a place for those outside of the community to come and understand an unbiased view of our identities.