A body of work that represents the Urban Outfitters Women’s digital brand identity during 2017-2019.
Designer: Mina Shoaib | Art Directors: Victoria May & Kevin McGuiness | Executive Creative Director: Matt Owens
Designer: Mina Shoaib | Art Directors: Victoria May & Kevin McGuiness | Executive Creative Director: Matt Owens
![](https://freight.cargo.site/t/original/i/2144cbd9c7de997db4a8b7c08026be8561573e22d5986ce169a11dc422a5b648/19_MAR_WK5_WOMENS_ms2.gif)
![](https://freight.cargo.site/t/original/i/791ea35d9796ea81b463892423a822efd8a56cf54e6a88f3f80f30a76e1e205e/19_MAR_WK5_WOMENS_ms4.jpg)
![](https://freight.cargo.site/t/original/i/93fc157f547f4f5526a1a1cbcb7c2c751ae1ecc8244eb861ff8c272fdd71566d/19_MAR_WK5_WOMENS_ms6.jpg)
![](https://freight.cargo.site/t/original/i/90c274750d9d5c6fa5d81ece5164322c34ad39b3919e7b7b1321d62a51bf716d/19_MAR_WK5_WOMENS_ms20.jpg)
UO + Laura Ashley, UO Women’s 2019
Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team
![](https://freight.cargo.site/t/original/i/352ad9e50cf090bf2a92521eec207ca2761b5531ae9628ea369fa0a8ee2abe2b/19-MAY-WK3-WOMENS-ms2.jpg)
![](https://freight.cargo.site/t/original/i/3c6a3e4c593849411e334411723855b4a8af3238ceaedb75763e927b06071006/19-MAY-WK3-WOMENS-ms4.jpg)
![](https://freight.cargo.site/t/original/i/a3041f0d3670833a90bb9f2d583f302a3d40e475a5c4388c4e6e325c9fde546f/19-MAY-WK3-WOMENS-ms6.jpg)
![](https://freight.cargo.site/t/original/i/c23f8e03e904c9564727f7e41452b904305947a766c7f0a281d02177b2be7130/19-MAY-WK3-WOMENS-ms3.jpg)
![](https://freight.cargo.site/t/original/i/9627fdd5e20de6bdd87807728bafab806673c2bbea202fcd032c346c4b437ce0/19-MAY-WK3-WOMENS-ms5.jpg)
![](https://freight.cargo.site/t/original/i/8aa87937b66922c3b901a137bfb36a9e6c63198bf9c85ba27e8ba70624a16e5c/19-MAY-WK3-WOMENS-ms7.jpg)
UO Summer Lounge UO Women’s 2019
Designed: Mina Shoaib & Ashley Huhe
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team
![](https://freight.cargo.site/t/original/i/daa4f6c748e0eb0eb0fdcd1abf28ece36aa94b3dd211ab9b2b5cbccacc0d6704/WK3-WGW_ms5.jpg)
![](https://freight.cargo.site/t/original/i/117639e0ac0559466a328c76a2e5c07ec2666e5905e31c393ab0e1d765009271/3498547953.jpg)
Romantic Intimates, UO Women’s 2019
Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team
![](https://freight.cargo.site/t/original/i/f8415596165cd88ef0d5960ec3e795251ca3be5869498f4c8ecc6e7d0c232f66/wk4-wgw-1.jpg)
![](https://freight.cargo.site/t/original/i/39bd664167c30475d183ff015b235c88a1a120053ce4f5715cf14ab3ba3f4517/wk5-wgw-1.jpg)
One of a Kind, UO Women’s 2018
Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Dave DeVesa and Team
![](https://freight.cargo.site/t/original/i/a378391266c7435ecd45d767b0f04e54e0a093ba6d629926acf6f462ae31838f/19_APR_WK2_WSM-ms2.jpg)
![](https://freight.cargo.site/t/original/i/8dfd57a1eb158740bb516028ce989adcc253d2c4b50b91b19e6bc54a98d20ab5/19_APR_WK2_WSM-ms12.jpg)
![](https://freight.cargo.site/t/original/i/17ae4ea33d879854d9501cf59d602f26afa377ad49fe744a2fb9262e068649a8/19_APR_WK2_WSM-ms10.jpg)
![](https://freight.cargo.site/t/original/i/c5b40e7a9bc9bf23d62bb79bcc7972fd6d40c600397b5d02d6b8ee60649c0376/19-MAY-WK1-WOMENS-ms5.jpg)
![](https://freight.cargo.site/t/original/i/a9bc70cbf39a24cb7efdb7eb4e2ea5559998643e74b42822798c367ab27dc09d/19-MAY-WK1-WOMENS-ms7.jpg)
UO Summer, UO Women’s 2018
Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Bobby Whigam andTeam
Image Retouching: Kassie Jackson and Team
Copy: Dave DeVesa and Team
![](https://freight.cargo.site/t/original/i/7bf8e9464fc3af1b92b616ad12297ce0a7225b0ab44a7300a640c640ff386c8f/WK3-WGW_ms9.jpg)
![](https://freight.cargo.site/t/original/i/e60de87269c2129cafc69c9a6a9076d7da2017e5a66f2769cc38304b23b16b28/WK3-WGW-8.jpg)
![](https://freight.cargo.site/t/original/i/0fbb9c8650320b99b132abdbe3992070b2ebb54da82bf78e4a0edb2b4bdd0715/WK3-WGW-7.jpg)
![](https://freight.cargo.site/t/original/i/b7204bd4329daa9e42606ff88af29acdb89c61b0d59cd3d9c30f28018bc76ec5/1.jpg)
![](https://freight.cargo.site/t/original/i/329966e1b2ee1ee4b15bc693361621fc7245a4af997507da86364a305ef0ad86/hz.jpg)
![](https://freight.cargo.site/t/original/i/7270623198589686a0dc074a0bd1b29cb0384c9f9c013b2ce0e4008a2dba090b/19_APR_WK1_WSM-ah8-1.jpg)
![](https://freight.cargo.site/t/original/i/72944bd613cd340158fffc4285d5606b0cd122274639d8dad3e02ee9699e51bb/WK3-WGW_ms4.jpg)
![](https://freight.cargo.site/t/original/i/53bb16f681b709dcb7cc614d78cd718e5653c7830048c8d99771f9163ae7f95f/WK3-WGW_ms8.jpg)
![](https://freight.cargo.site/t/original/i/9015104c385692b7d4ae875e4e6e81705bbbbbbad64a984bbd28317234a9bcf1/wk1-lookbook-nightlooks-ms.jpg)
![](https://freight.cargo.site/t/original/i/6267fd315da94d722232f4f984e7d81e602b3e2463fe1c30731731bfbf924c0c/wk1-lookbook-nightlooks-ms2.jpg)
![](https://freight.cargo.site/t/original/i/a906f8eeaa3ed05c940dd0f35df0d1460dc56af15635c97286d812354ffb9d98/wk1-lookbook-nightlooks-ms3.jpg)
Night Moves, UO Women’s 2018
Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Bobby Whigam and Team
Image Retouching: Kassie Jackson and Team
Copy: Dave DeVesa and Team