Mina Shoaib was born in Lahore, Pakistan and raised in Los Angeles, Mina uses graphic design as a medium to relay unheard narratives in various communities and cultures. Applying design thinking along with cultural research to create work that pushes for growth within communities.

Selected Works
Saga, Publication
UO Spring 2019, Marketing
UO Holiday 2018, Marketing
UO Women’s, Marketing 
Samaaj, Website
Trope, Publication
Din-i Ilahi, Typeface 
→ Archive

Experience

adidas, 2019 - current
     Brand Designer Portland, OR
Urban Outfitters, 2017 - 2019
     Digital Designer Philadelpha, PA

Day One Agency, 2017
     Digital Designer Los Angeles, CA

MullenLowe, 2017
     Graphic Designer Los Angeles, CA

 → Leisure Club, 2015
     Graphic Design Intern Lahore, PK

Jeffrey Campbell, 2014
     Graphic Design Intern Los Angeles, CA

Education
CalArts, 2013-2017
     BFA, Graphic Design Los Angeles, CA

Connect
Email
Instagram


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A body of work that represents the Urban Outfitters Women’s digital brand identity during 2017-2019. 
Designer: Mina Shoaib | Art Directors: Victoria May & Kevin McGuiness | Executive Creative Director: Matt Owens

 

UO + Laura Ashley, UO Women’s 2019


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team 

Romantic Intimates, UO Women’s 2019


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team


One of a Kind, UO Women’s 2018


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Dave DeVesa and Team


UO + Levis, UO Women’s 2019 

Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team


Sophie Rose, UO Women’s 2018


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Bobby Whigam andTeam
Image Retouching: Kassie Jackson and Team 
Copy: Dave DeVesa and Team

Spring Messaging, UO Women’s 2019


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team

Purple Haze, UO Women’s 2019


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team

Spring Messaging, UO Women’s 2019 


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team


Night Moves, UO Women’s 2018


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Bobby Whigam and Team
Image Retouching: Kassie Jackson and Team
Copy: Dave DeVesa and Team