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Mina Shoaib was born in Lahore, Pakistan and is currently based in Los Angeles.


Experience
→ Freelancer, present
     Art Director & Design — Los Angeles, CA
→ Uninterrupted, 2022 - 2024
     Art Director — Los Angeles, CA
→ Vox Media, 2019 - 2022
     Senior Brand Designer — New York, NY
→ adidas, 2019
     Freelance Brand Designer — Portland, OR  
→ Urban Outfitters, 2017 - 2019
     Digital Designer — Philadelpha, PA
→ Day One Agency, 2017
     Freelance Designer — Los Angeles, CA
→ MullenLowe, 2017
     Freelance Designer — Los Angeles, CA

Clients
→ adidas
→ Nike
→ Acura
→ Causebox
→ All True
→ Jeffrey Campbell
→ Patron
→ Chipotle
→ RedCat Gallery
→ Leisure Club

Education
→ CalArts, 2013-2017
     BFA, Graphic Design — Los Angeles, CA

Connect
→ Email
→ Instagram

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A body of work that represents the Urban Outfitters Women’s digital brand identity during 2017-2019. 
Designer: Mina Shoaib | Art Directors: Victoria May & Kevin McGuiness | Executive Creative Director: Matt Owens

 

UO + Laura Ashley, UO Women’s 2019


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team 

UO Summer Lounge UO Women’s 2019


Designed: Mina Shoaib & Ashley Huhe
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team 

Romantic Intimates, UO Women’s 2019


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team

One of a Kind, UO Women’s 2018


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Dave DeVesa and Team

UO + Levis, UO Women’s 2019 

Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team 

UO Summer, UO Women’s 2018


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Bobby Whigam andTeam
Image Retouching: Kassie Jackson and Team 
Copy: Dave DeVesa and Team

Spring Messaging, UO Women’s 2019


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team

Purple Haze, UO Women’s 2019


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team

Spring Messaging, UO Women’s 2019 


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Steph Modares
Image Retouching: Kassie Jackson and Team
Copy By: Rachel Haas and Team

Night Moves, UO Women’s 2018


Designed: Mina Shoaib
Art Direction: Victoria May and Kevin McGuiness
Imagery: Bobby Whigam and Team
Image Retouching: Kassie Jackson and Team
Copy: Dave DeVesa and Team